Financial Feminist

Try Mimi’s app, Activations, with a free 14-day trial and exclusive discount at http://activations.com/financialfeminist If you’ve ever felt like you’re doing all the “right” money things on paper but still feel anxious, stuck, or behind, this episode is for you. In today’s conversation, I’m joined once again by Mimi Bouchard––trailblazing entrepreneur, motivational speaker, and author––to break down how to shift your money mindset in 2026 by changing your identity, your beliefs, and the way you relate to yourself long before the numbers change. We talk about the psychology of money, why not all of your thoughts are true, how to stop bracing for financial disaster, and how small, daily mindset shifts can completely transform your financial behavior. Tune in to learn how to rewire your brain to see opportunity, rebuild trust, and start showing up like your future wealthy self so you can create lasting financial security and freedom this year. 00:00 Intro  01:40 How your brain filters opportunity 03:50 Why mindset matters more than being good at math 06:10 How beliefs drive behavior before numbers ever do 08:30 Not all of your thoughts are true 11:50 The "why not me?" mindset shift 17:30 Women and the fear of wanting more 20:50 Identifying limiting beliefs in everyday moments 28:20 Bracing for impact - the low-grade money anxiety trap 35:10 The bounce back rate vs. perfectionism 42:50 Building trust with yourself around money 47:30 Adding positive habits instead of restricting 50:30 Getting comfortable with having more money Visit https://herfirst100k.com/ffpod to see the show notes and read the transcript of this episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

If you’re making good money and still feel broke, stressed, or behind, something is off and it’s not you. Today, I’m joined by my friend Vivian Tu, former Wall Street trader, CEO and founder of Your Rich BFF, and New York Times bestselling author of Well Endowed, to talk about what it really takes to get rich and stay rich. We’re calling out why paying your bills and saving is not the finish line, how optimization culture keeps high earners trapped in a constant game of “never enough,” and how to start using your money as a tool to buy time, freedom, and real security instead of status symbols. This episode is about ditching performative wealth, building systems that quietly grow your money, and finally feeling powerful, calm, and in control of your financial life. Vivian’s links: Website: https://www.yourrichbff.com/ Grab your copy of Well Endowed: http://richbffbook.com/  Visit ⁠https://herfirst100k.com/ffpod⁠ to stay up to date and find any resources mentioned on our show! 00:00 Intro  00:51 Money traumas from childhood & the Chinese buffet story 03:17 How money narratives dictate everyday decisions 06:16 Knowing the price of everything but the value of nothing 08:14 Money as a tool to buy your best life 10:47 What comes after financial basics (Finance 2.0) 13:01 Building infrastructure vs. working harder 15:38 Strategic spending: "Do I want this or do I want people to know I have it?" 18:33 The sleep investment story 24:48 Why HENRYs (High Earners Not Rich Yet) feel stressed 28:21 The B-plus life trap & lifestyle inflation 31:24 Wasted opportunity, potential, and time 33:20 Kids will make you poorer - childcare costs 36:10 The prenup with built-in raises for childcare 37:34 Unpaid labor & the "good mom" trap 38:53 Cooking as unpaid labor vs. celebrity chef art 40:06 Speaking kindly to yourself about money 42:31 Making peace with your own financial timeline 45:07 The all-or-nothing mindset is killing progress 49:56 15 minutes is better than no minutes 50:17 Book takeaway: Chase security, stability & freedom Learn more about your ad choices. Visit megaphone.fm/adchoices

If you’re over 35 and constantly feeling like you’re behind financially, you’re not alone. In today’s episode, I’m joined by Jean Chatzky––longtime financial journalist, bestselling author, and founder of HerMoney––whose work has shaped generations of women’s financial literacy, including my own. Jean opens up about starting over at 40 after divorce, job loss, and losing a parent. She shares exactly what she learned about saving, investing, and rebuilding confidence when time feels limited. We talk about why so many women feel behind no matter their age, the biggest money mistakes women 35+ make, how to course-correct without panic, and how to use tools like retirement accounts, HSAs, and investing strategies to build a future that still works, even if you didn’t start early. Jean’s links: Website: https://hermoney.com/  HerMoney Podcast: https://podcasts.apple.com/us/podcast/hermoney-with-jean-chatzky/id1098802558 How She Does It Podcast: https://podcasts.apple.com/us/podcast/how-she-does-it/id1691787429  Visit ⁠https://herfirst100k.com/ffpod⁠ to stay up to date and find any resources mentioned on our show! 00:00 Intro: Never too late to save 00:42 What "owning your money" means 02:00 Jean's story: Starting over at 40 03:49 What to prepare for & do differently 06:36 Biggest mistake: Too much cash, not enough invested 10:56 Why Gen X women feel behind 16:32 Financial boundaries with aging parents & adult children 21:06 HSAs as investing vehicles 27:15 Why "feeling behind" is universal 34:20 Quick-fire Q&A 42:29 Advice for women feeling paralyzed 45:51 Where to find Jean Learn more about your ad choices. Visit megaphone.fm/adchoices

If money conversations keep turning into fights, it’s not because you’re bad with money, it’s because you were never taught how to talk about it together. In today’s episode I’m joined by Andy Hill, award-winning family finance coach, host of Marriage, Kids & Money, and author of Own Your Time, to talk about why money fights are rarely about money, how invisible labor and emotional labor quietly erode relationships, and what it actually takes to build a life that feels aligned instead of exhausting. We unpack how to stop repeating the same financial arguments, how to communicate more equitably with your partner, and how to redefine success so time (not just money) becomes your most valuable currency. Whether you’re partnered, parenting, or just rethinking what “having it all” really means, this conversation will help you build a life you don’t need to escape from.  Andy’s links: Website: https://marriagekidsandmoney.com  Book: https://marriagekidsandmoney.com/book/  Visit ⁠https://herfirst100k.com/ffpod⁠ to stay up to date and find any resources mentioned on our show! 00:00 Intro 00:47 Why You Need to Dream About Your Time 01:49 The Mailbox Exercise: What Would You Stop Doing? 03:09 The FaceTime Birthday That Changed Everything 05:15 Karaoke Duets & Life Priorities 06:03 Debunking "Keep Your Head Down Until 65" 08:53 When Money Becomes Your Currency vs. Time 11:45 The Identity Crisis of Leaving Corporate 14:27 How to Know When a Role Isn't Working 16:30 Emotional Labor & Equity in Marriage 20:30 The Volcano Fight: When Money Arguments Aren't About Money 33:10 Financial Abuse & Protecting Yourself as a Stay-at-Home Parent 38:27 Prenups, Postnups & Why You Need One 41:27 The Expense That Saved Thousands Without Changing Happiness 43:38 Why Traditional FIRE Didn't Work for Our Family 48:36 The Power of Pivoting & Financial Confidence 50:26 First Steps Toward Time Freedom 55:03 Small Steps to Reclaim Your Life Learn more about your ad choices. Visit megaphone.fm/adchoices

If you’ve already fallen off your New Year’s goals, or you feel like you’re constantly fighting yourself when it comes to money, health, or habits—this episode is for you. Today on Financial Feminist, I’m joined by returning guest Thais Gibson, a world-renowned expert on the subconscious mind, to explain why willpower alone doesn’t work, and what actually does. We break down how 95% of your behavior is driven by subconscious programming, why “self-sabotage” isn’t real, and how you can rewire limiting beliefs and build goals that stick in just three minutes a day. If you’re ready to start creating habits that actually stick, this conversation will completely shift how you think about motivation and success. Thais’s links:Website: http://university.personaldevelopmentschool.com  Instagram: https://www.instagram.com/thepersonaldevelopmentschool/?hl=en  Youtube: https://www.youtube.com/channel/UCHQ4lSaKRap5HyrpitrTOhQ  Visit ⁠https://herfirst100k.com/ffpod⁠ to stay up to date and find any resources mentioned on our show! 00:00 Intro 00:47 Intentional Goal Setting 01:54 Understanding Your Subconscious Mind 04:27 How Subconscious Blocks Prevent Goal Achievement 07:18 Step 1: Converting Goals into Subconscious Language 14:05 Step 2: The 21-Day Rewiring Process 20:32 Step 3: Linking Goals to Your Subconscious Needs 28:44 Step 4: Discovering Your Personal Subconscious Needs 38:38 Why Routine & Structure Matter for Habit Formation 51:00 Removing Limiting Beliefs: The 3-Step Framework 54:27 Why Avoiding Money Actually Creates More Stress 57:19 Your 3-Minute Morning/Evening Routine Learn more about your ad choices. Visit megaphone.fm/adchoices

Today is the LAST day to get 50% off Stock Market School! Join now: https://herfirst100k.com/ffpod What happens when the life you’ve spent decades building shatters overnight? Today’s guest, Jen Hatmaker, joins me to talk about the moment everything collapsed—and how she rebuilt her identity, her faith, her confidence, and her finances from the ground up. In this deeply honest conversation, we explore what it means to wake up to your own power after betrayal, divorce, and a total life upheaval, and how taking control of your money can become the foundation for reclaiming every part of your story. Jen’s links: Book: https://jenhatmaker.com/awake/ Website: https://jenhatmaker.com/ Visit ⁠https://herfirst100k.com/ffpod⁠ to stay up to date and find any resources mentioned on our show! 00:00 Intro 00:54 The Story We Tell Ourselves vs. Reality 02:04 The Moment Everything Changed 04:00 Why We Ignore Red Flags 06:36 The Cost of Disruption and Divorce 09:14 Money Reckoning After Divorce 12:07 Why Women Opt Out of Finances 15:19 The Emotional Labor of Money 17:22 The First 90 Days: Financial Overwhelm 20:06 Becoming Financially Literate 22:44 From Shame to Action 25:22 Taking Ownership and Finding Safety 28:22 The Cost of Self-Erasure 31:07 What Happens When Women Have Money 34:07 Deconstructing Faith and Identity 38:42 Finding New Definitions of Church 41:18 Advice for Anyone in Upheaval Learn more about your ad choices. Visit megaphone.fm/adchoices

Dave Ramsey has millions of followers who swear by his money advice, but does his one size fits all approach actually help or hurt? In today’s episode I’m breaking down the full picture––what he gets right, where his advice becomes harmful, and why so many people feel shame, fear, or financial stagnation after following his rigid frameworks. From emergency funds and credit cards to retirement timing, debt payoff, and the systemic barriers Ramsey ignores, I’m diving into the nuance he refuses to acknowledge—so you can take the helpful parts and leave the rest behind. If you’ve ever struggled to explain why Dave Ramsey isn’t your financial cup of tea, save this episode. Visit ⁠https://herfirst100k.com/ffpod⁠ to stay up to date and find any resources mentioned on our show! 00:00 Intro 01:59 Dave Ramsey’s “Baby Steps” framework 02:56 Dave Ramsey’s appeal 03:17 Lack of nuance and ignoring systemic issues 04:04 What Dave Ramsey gets right  07:10  Major problems with Ramsey’s advice 07:37 $1,000 emergency fund is too low 09:36  “All debt is bad” is harmful and misleading 10:45 The 7% rule: When to pay off debt vs. invest 11:20 Unrealistic mortgage and home-buying advice 12:20 Why rigid rules are easier to sell, but less helpful 13:28 The role of shame and discipline 15:32 Use of Christianity and morality in marketing 16:47 Advice on combining finances in marriage 18:21 Lawsuits and toxic workplace allegations 21:48 Out-of-touch advice on childcare 22:45 How to use Ramsey’s advice mindfully 24:36 Systemic oppression in personal finance 25:44 Credit scores and credit cards Special thanks to our sponsor: Squarespace Go to www.squarespace.com/FFPOD to save 10% off your first website or domain purchase. Learn more about your ad choices. Visit megaphone.fm/adchoices

Healthcare in America shouldn’t feel like a rigged game––but too often it does. Leaving many people feeling swindled by confusing insurance plans, surprise medical bills, and endless fine print. To help navigate this complex system, I'm joined by Dan Weissmann, journalist and host of the NPR podcast An Arm and a Leg. Dan explains why U.S. healthcare feels broken––and how to get the most out of a flawed system. He'll share strategies to protect your finances and well-being, from selecting the right health insurance during open enrollment to identifying billing errors, challenging unfair charges, and saving hundreds on prescriptions. Dan’s links: Website: https://armandalegshow.com/ Visit ⁠https://herfirst100k.com/ffpod⁠ to stay up to date and find any resources mentioned on our show! 00:00 Intro 01:15 Why Healthcare Is So Expensive 03:00 The System Is Confusing by Design 06:00 Understanding What You Actually Owe 08:30 What To Do When You Get a Medical Bill 10:45 How To Talk to Your Insurance Company 13:00 The Hidden Traps in High-Deductible Plans 15:30 Should You Pay Your Bill Right Away? 18:00 How Medical Debt Affects Your Credit 20:15 How To Negotiate a Medical Bill 22:00 What To Do If You Can’t Afford Care 24:30 The Emotional Cost of Healthcare 27:00 Why Women Carry More Medical Debt 30:00 The Future of Healthcare Transparency 33:00 The Wildest Story From An Arm and a Leg 36:00 How To Be Your Own Healthcare Advocate 38:00 How To Find a Fair Price for Care 41:00 Quick Wins To Save on Medical Costs 43:00 What True Financial Wellness Means 44:00 Outro + Resources Special thanks to our sponsors: Squarespace Go to www.squarespace.com/FFPOD to save 10% off your first website or domain purchase. Learn more about your ad choices. Visit megaphone.fm/adchoices