Overview of Her First $100K — Episode 270 (Thais Gibson)
This episode with returning guest Thais Gibson (The Personal Development School) explains why most New Year goals fail, how your subconscious runs the show, and a simple science-backed daily practice (3 minutes a day) to rewire your brain, turn goals into habits, and remove limiting beliefs. Thais lays out a step-by-step method to get the conscious and subconscious mind aligned so you stop relying on willpower and actually achieve goals around money, health, relationships, and career.
Key takeaways
- The subconscious drives ~95–97% of your thoughts, emotions, beliefs, and behaviors; the conscious mind is only ~3–5%. Willpower alone can’t reliably change entrenched patterns.
- Goals need to be translated into the language of the subconscious: imagery and emotion (not just words).
- Small daily practices (recording/ listening to a vivid goal statement) for ~21 days create neural firing-and-wiring, engage the reticular activating system (RAS), and shift perception/behavior.
- Pair conscious goals with your core subconscious needs (connection, novelty, security, achievement, etc.) to remove internal conflict and create effortless momentum.
- Limiting beliefs can be identified and rewired with a reproducible process that uses evidence, memory, imagery, and repetition.
The four-step framework to “supercharge” your goals
Step 1 — Translate your goal into subconscious language
- Make the goal specific (numbers, dates) and then create a vivid sensory scene: Where are you? What do you see, hear, smell, touch? What does success feel like in your body?
- Include emotional descriptors (confidence, safety, freedom) and as many senses as possible.
Step 2 — Fire and wire (21-day repetition)
- Record yourself reading this vivid vision (2–4 minutes).
- Listen to it daily — ideally first hour after waking or last hour before sleep (alpha/theta brainwave states are more suggestible).
- Repetition over ~21 days strengthens neural pathways and activates the RAS so you start noticing opportunities aligned with your goal.
Step 3 — Link goals to your subconscious needs
- Identify what needs your current behaviors already serve (e.g., social connection, comfort, novelty, achievement).
- Design goal-related actions that also satisfy those needs (e.g., exercise with friends if social connection is a primary need).
Step 4 — Structure & habit design
- Time-box specific habit windows (e.g., Tuesdays 7–8pm review finances).
- Keep the bar low at first (e.g., small, consistent actions) so you show up and build momentum.
- Expect ~21 days for a habit to feel natural; be patient through the “mechanical” phase.
Rewiring limiting beliefs — practical three-step method
- Surface the block: Ask “What am I afraid will happen if I commit to this?” (This pulls a subconscious limiting belief to awareness.)
- Gather evidence: Create a list of 10 memories or concrete proofs that contradict the limiting belief (memories carry imagery + emotion).
- Make the replacement believable and specific (not grandiose). Example: “I can exercise and remain safe by pacing myself and doing low-impact movement.”
- Reprogram with repetition: Record the positive, imagery-rich script (including the 10 proofs) and listen every morning/ evening for 21 days.
Result: The subconscious receives emotional + imaginal proof, neural pathways change, and the original protective “block” diminishes.
Practical daily routine (what to actually do)
- Morning or night (or both): 2–4 minutes — listen to your recorded vivid goal/rewire script.
- Weekly: Time-box habit sessions (e.g., finance review, workout slots) — keep them fixed (Mon/Wed/Fri) so your subconscious knows what to expect.
- Monthly: Review progress, update goal imagery as things change, and add new proof items to your belief-replacement list if needed.
Thais’ minimum ask: 3–4 minutes a day for 21 days. She notes many people see substantial results and increased alignment with their goals.
Questions to discover your subconscious needs (use these to link goals)
- How do you spend your time? (habits reveal needs)
- How do you spend your money? (spending shows what you prioritize emotionally)
- What do you talk about most? (focus areas reveal values/needs)
- What triggers you most? (protective emotions point to wounds and needs)
- What do you love to learn about? (reveals curiosity/novelty drivers)
Use your answers to map needs (e.g., connection, achievement, novelty, security, creativity) and design goal-actions that satisfy them.
Notable examples & insights from the episode
- Pre-diabetic client couldn’t change habits until exercise and food were reframed to meet her top subconscious needs (family, social connection, comfort): solution — group classes, family hikes, cooking classes.
- Doctor who couldn’t save money had top needs of material/approval/social — solution involved aligning saving goals with how those needs could be met differently.
- Food’s powerful hold often traces to early bonding (breastfeeding → food = comfort + safety + connection) — explains why food habits can be more emotionally charged than money.
- Reticular Activating System (RAS) example: when you focus on something (like a white Jeep), you start noticing it everywhere — same with goals when you consistently feed your brain the imagery.
Quick action checklist (start this week)
- Write one specific goal (what, how much, by when).
- Create a 2–4 minute sensory-rich script describing the goal (sight, sound, feeling, smell).
- Record the script on your phone.
- Listen to it every morning or night for 21 days.
- Time-box 1–3 small, daily/weekly actions that directly move the goal forward (keep the bar low).
- Answer the discovery questions to identify top subconscious needs and tweak actions to fulfill those needs.
- If you hit resistance, ask: “What am I afraid will happen if I commit?” — then make a 10-item “proof” list that disproves that fear and record it.
Final practical notes
- This is not about shame or willpower; it’s about aligning the 3–5% conscious mind with the 95% subconscious mind.
- The approach is short (3–4 minutes/day) but requires initial setup and 21 days of consistent repetition.
- Resources: Thais’ work at personaldevelopmentschool.com (courses addressing subconscious blocks) and related social channels.
Memorable quotes
- “Your subconscious mind is responsible for 95 to 97% of all of your beliefs, your thoughts, your emotions, and actions.”
- “Conscious mind cannot outwill the subconscious mind.”
- “There’s no such thing as willpower the way people are taught; it’s engagement or a subconscious block.”
This summary gives you the actionable structure Thais recommends: convert goals into sensory stories, listen daily for 21 days, time-box habits, link goals to subconscious needs, and use the 3‑step reprogramming to remove limiting beliefs. Follow those steps and you’ll reduce resistance and make progress without relying on willpower alone.
