How to Make Better Choices (with Barry Schwartz)

Summary of How to Make Better Choices (with Barry Schwartz)

by Pushkin Industries

40mOctober 6, 2025

Summary — "How to Make Better Choices (with Barry Schwartz)"

Pushkin Industries, The Happiness Lab (Dr. Laurie Santos)

Overview

This episode features psychologist Barry Schwartz discussing his new book Choose Wisely (co‑authored with philosopher Richard Schuldenfrey). The conversation critiques the dominant economic model of decision‑making (utility maximization/rational choice), explains why quantifying every choice is often harmful, and offers a more human, reflective approach to making important life decisions. Schwartz uses everyday anecdotes and historical examples to show how to balance quantitative information with values, purpose, and acceptance of uncertainty.


Key points & main takeaways

  • The classical economic model (maximize expected utility) is useful in simple, casino‑like scenarios, but disastrous as a universal standard for real‑world life choices.
  • Modern abundance of options + abundant information fuels unnecessary optimization and increases dissatisfaction (choice overload).
  • Two decision styles:
    • Maximizers: seek the best, often keep searching and feel worse.
    • Satisficers: stop when something is “good enough” and often fare better emotionally.
  • Quantifying happiness into “atoms” (moment‑by‑moment utility) — as Kahneman attempted — misses larger forms of flourishing (eudaimonia) that involve meaning, achievement, and tradeoffs.
  • Good decisions aim to move you toward a “good life” (broadly defined by your values), not to be numerically optimal.
  • Important decisions require:
    • Understanding yourself (values, aspirations, who you want to become).
    • Understanding the environment (what options actually mean in practice).
    • Judgement, reflection, and acceptance that uncertainty and regret are inevitable.
  • Spreadsheets and numbers are useful to identify relevant attributes and constraints, but dangerous if used to pretend all tradeoffs can be reduced to precise metrics.
  • Decisions are rarely final—treat them as ongoing choices that can be revised; allocate deliberation proportional to importance.

Notable quotes / insights

  • “A good decision is one that gets you to things that enable you to live a good life.”
  • “Good enough can sometimes be totally great.”
  • “Any decision worth thinking about for more than five minutes… you can virtually guarantee will not be a perfect decision.”
  • “Spreadsheets are extremely useful as long as you don't fill in the cells.”
  • “Start by asking, what does it mean to be happy?” — contrasting momentary ‘smiley‑face’ happiness with eudaimonia (meaningful flourishing).

Topics discussed

  • Rational choice theory / expected utility
  • Maximizing vs satisficing
  • Choice overload and information abundance (jeans, projectors, product reviews)
  • Failures of excessive quantification (Robert McNamara and Vietnam example)
  • Daniel Kahneman’s “atoms of happiness” approach and its limits
  • How to apply a non‑quantitative decision framework to college selection, career choices, house buying, and relocation
  • Purpose, conflicting values, opportunity cost, and tradeoffs
  • Practical role of spreadsheets and lists (what they can/can’t do)
  • Personal anecdotes: Schwartz’s jeans shopping, his decision to retire and move to be near family

Practical action items & recommendations

  1. Clarify purpose first:
    • Ask “What is this for?” before collecting metrics. Define what you want to become and which values matter most.
  2. Separate quantitative constraints from qualitative values:
    • Use numbers to check feasibility (affordability, salary, commute), but don’t force qualitative values into pseudo‑precise tradeoffs.
  3. Use satisficing and set thresholds:
    • Decide acceptable minimums for nonessential choices to prevent endless searching.
  4. Allocate deliberation proportionally:
    • Spend more time on decisions with larger long‑term impact; avoid overthinking small, low‑stakes choices (e.g., restaurant choice).
  5. Embrace uncertainty and revise:
    • Assume no perfect decision exists. Make informed, reflective choices and be ready to adjust as circumstances and preferences change.
  6. List attributes (use a spreadsheet for completeness), but don’t pretend the final answer emerges purely from filled numbers.
  7. Talk with trusted others:
    • Use conversations to test how options feel, especially for decisions involving relationships or family commitments.
  8. Consider opportunity costs and conflicting aims explicitly:
    • Identify potential conflicts among values (career vs. family) and negotiate realistic priorities.
  9. Ask concrete self‑reflection questions before big choices:
    • “Why am I doing this?” “Who do I want to become?” “What will I be sacrificing?” “How much uncertainty can I accept?”

Who should listen / takeaway for readers

  • Anyone overwhelmed by choice, debating a major life decision (college, career, relocation, home purchase, marriage), or prone to paralysis by analysis. The episode offers a humane framework: combine facts with self‑knowledge, purpose, and acceptance of uncertainty to make wiser, happier choices.