My Property Is Losing Money: Should I Sell or Pivot? (Rookie Reply)

Summary of My Property Is Losing Money: Should I Sell or Pivot? (Rookie Reply)

by BiggerPockets

18mJune 26, 2026

Overview of My Property Is Losing Money: Should I Sell or Pivot? (Rookie Reply)

In this BiggerPockets Real Estate Rookie episode, Ashley Kerr and Tony J. Robinson answer three rookie investor questions: whether to sell a remodeled property at a loss or pivot to renting it out, how to fairly structure a first real estate partnership, and what to prioritize in the first 30 days after closing on an investment property. The core theme throughout: make decisions based on the numbers, document everything, and reduce avoidable risk early.

1) Sell at a Loss or Hold and Rent?

The first question centered on a renovated property that would likely sell at no profit, or possibly a loss, due to changing market conditions and higher rates. The owner asked whether refinancing and renting it out would be smarter than selling.

Main advice

  • Run the full numbers for both scenarios:
    • Cost to sell now at a loss
    • Cost to refinance and hold
    • Expected monthly cash flow if rented
    • Any extra costs to furnish, stabilize, or manage the property
  • Compare total capital required, not just monthly rent potential.
  • Factor in your tolerance for being a landlord:
    • Even if the property can cash flow eventually, do you want tenant management and long-term ownership?
  • Consider lender flexibility:
    • Tony shared that in his own flip, a private-money lender was willing to stretch out the loss into a longer note, avoiding a big check at closing.
  • Choose the option with the best overall financial outcome and least operational pain.

Key takeaway

If holding the property requires a much larger cash outlay than selling, selling at a loss may still be the better move. The right answer depends on both the math and your personal appetite for managing the asset.

2) How to Split Equity in a First Partnership

The second question asked how to split equity when one partner provides the down payment and the other manages the asset.

Main advice

  • 50/50 can be fair in many cases:
    • One partner brings the capital
    • The other brings ongoing labor, management, and execution
  • Don’t forget the debt side:
    • Who is signing for the mortgage?
    • Whose credit, debt-to-income, and liability are on the line?
  • Document the structure clearly in writing:
    • A handshake deal is risky
    • A joint venture agreement is usually a better starting point
  • Keep the first deal simple:
    • Tony suggested using separate entities and forming a JV between them
    • Avoid overcomplicating things with unnecessary LLC structures on deal one
  • There’s no single “correct” split:
    • The best structure is the one both parties feel is fair and protected

Key takeaway

Fairness depends on more than just cash vs. sweat equity. Debt liability, long-term management work, and written terms all matter.

3) What to Do in the First 30 Days After Closing

The final question was from a new investor who had just closed and wanted to know whether to focus first on systems/setup or finding a tenant.

Main advice

  • Do both at the same time:
    • Don’t let the property sit vacant for too long
    • Don’t neglect the foundational admin and risk-management tasks
  • Top priorities right away:
    • Secure insurance if it wasn’t already completed before closing
    • Set up utilities
    • Confirm your entity structure and open the proper business bank account
    • Create a bookkeeping system
    • Draft or finalize the lease
    • Start marketing/listing the property for tenants
  • Document the property thoroughly:
    • Utility providers and login info
    • Account numbers
    • Meter locations
    • HVAC location
    • Electrical panel location
    • Water shutoff location
    • Roof type and other key property details
  • Build a property information sheet:
    • Ashley emphasized this as a huge time-saver when emergencies or maintenance issues come up later

Key takeaway

The first 30 days should be about parallel progress: protect the property, organize your operations, and get a tenant lined up as quickly as possible.

Overall Lessons for Rookie Investors

  • Use the numbers, not emotion, to decide whether to hold or sell.
  • When partnering, clarify money, labor, debt, and liability up front.
  • After closing, focus on both protection and revenue generation.
  • Documentation is a long-term asset — it saves time, stress, and money later.

Practical Action Items

  • Build a side-by-side comparison of:
    • Sell now
    • Refinance and hold
    • Rent as a long-term or short-term rental
  • For any partnership:
    • Put the agreement in writing
    • Clarify who signs the debt
    • Decide on ownership percentages based on total contribution
  • After closing:
    • Confirm insurance
    • Set up utilities and bookkeeping
    • Create a property info sheet
    • Start tenant marketing immediately