Phones Will Cost More, but This Camera Is Free?

Summary of Phones Will Cost More, but This Camera Is Free?

by MKBHD

1h 25mJanuary 16, 2026

Overview of Waveform — "Phones Will Cost More, but This Camera Is Free?"

This episode of Waveform (Vox Media Podcast Network) — hosted by Marquez, Andrew, and David — covers a wide tech roundup: hands-on impressions of the Xiaomi 17 Ultra (a Leica-branded “camera-first” flagship), Apple’s new Creator Studio subscription and its implications, Apple’s decision to use Google’s Gemini to power Siri, a deep dive into the global memory/DRAM shortage and how it may push phone prices up, Fujifilm’s X-Half pricing collapse (now often bundled/free with X-T5 kits), the Grok (X) image-manipulation controversy, Tesla moving FSD to subscription-only, plus car and sports analogies and listener trivia.

Key topics covered

  • Xiaomi 17 Ultra: Leica collaboration, camera-first design choices, ring control and accessories, overall impressions.
  • Apple Creator Studio: subscription bundle (Final Cut, Logic, Motion, Pixelmator, Keynote/Pages/Freeform AI features), student pricing, one-time vs subscription software models.
  • Siri + Gemini: joint Apple/Google statement — Gemini to power new Siri via Apple private cloud compute; implications for privacy and OpenAI integration.
  • Memory/DRAM shortage: component price spikes could force phone makers to raise prices or cut specs (Carl Pei’s analysis).
  • Fujifilm X-Half: launched at $850, poor sales → heavy discounts and free-with-X-T5 bundles.
  • Grok (X) image-manipulation: abuse (non-consensual deepfakes) sparked regulatory responses; X restricted feature to Premium temporarily — wider privacy/legal fallout.
  • Tesla FSD: full-self driving switching to subscription-only (no one-time purchase option).
  • Misc: Corvette ZR1X performance analogy, NBA trade (Trae Young) explained in “tech terms,” listener trivia (answers included).

Deep dives and takeaways

Xiaomi 17 Ultra (hands-on impressions)

  • Positioning: a Xiaomi flagship that’s explicitly a “camera phone” made in partnership with Leica — heavy Leica branding, lens cap, lanyard, Leica-styled modes.
  • Hardware highlights: Snapdragon 8 Elite Gen 5; 6,800 mAh battery; 6.9" 3,500-nit 120Hz display; 90W charging.
  • Unique controls: rotating camera ring with haptic clicks that can map to zoom/EV/shutter; tactile and fun but can be accidentally triggered in normal use.
  • Verdict: very fun and versatile camera experience; not necessarily best-in-class image quality (B+ level compared to Xiaomi 17 Pro/Pro Max) — sells on character and camera-first features rather than pure image supremacy.
  • Action: watch the hosts’ full video review for photo/video samples and deeper critique.

Apple Creator Studio (subscription bundle)

  • What it is: $12.99/month (or $3/month student) bundles creative apps (Final Cut Pro, Logic Pro, Motion, Compressor, Pixelmator, iPad versions) with some “Apple Intelligence” features gated to the subscription.
  • Key point: Final Cut Pro will keep a one-time purchase option and many features will be available in both standalone and subscription versions (Apple says “currently”).
  • Consideration: strong student deal; Apple keeps the one-time license option — unlike Adobe’s all-subscription model.
  • Action: if you use multiple Apple creative apps, compare subscription months vs one-time costs (students likely win).

Siri + Gemini (Apple + Google)

  • Announcement: Apple says it ran blind tests and will use Google’s Gemini as the foundation model for new Siri, hosted on Apple’s private cloud compute with data deletion promises.
  • Implications:
    • Siri could meaningfully improve vs current “Siri bad” status.
    • Raises product/strategic questions: why partner with Google vs building an in-house LLM or buying an LLM company; how long will the arrangement last; what happens to the ChatGPT/OpenAI integration?
    • Privacy caveats: Apple claims queries are private and deleted, but features that rely on remembering user context will still need local or account-level storage.
  • Action: expect staged rollout (rumored spring + WWDC full reveal); watch for Apple’s implementation details on privacy and on-device/local processing.

Memory/DRAM shortage — will phones cost more?

  • Core idea (Carl Pei tweet summarized): DRAM and NAND prices have spiked because of massive data center demand (LLM training, AI compute) and capacity constraints. Components that were cheap may increase substantially; brands face two options:
    • Raise phone prices (Carl suggests up to +30% or more in some cases), or
    • Downgrade specs (less RAM, lower storage).
  • Host perspective:
    • Large OEMs (Apple, Samsung) may be insulated (pre-negotiated contracts, diversified revenue from memory/display sales).
    • Smaller/mid-range OEMs may be squeezed hardest — mid/entry tier segments could shrink or change.
    • Market correction possible if data-center demand eases or new fab capacity comes online.
  • Action: if you’re planning a phone purchase, watch component-price trends through 2026; mid-range buyers may see more spec compromises or fewer model choices.

Fujifilm X-Half pricing collapse / bundling

  • Product: X-Half — a deliberately “vintage, toy-ish” half-frame digital camera (one-inch sensor) aimed at Gen Z nostalgia, launched at $850.
  • Market reality: poor uptake; retailers (Adorama/B&H) heavily discounted or bundled the X-Half (buy X-T5 kit and get an X-Half free; B&H showing ~$650 pricing).
  • Insight: novelty/fun-focused hardware at premium prices struggles; retailers aggressively clearing inventory ahead of rumored X-T6.
  • Action: if you like niche or novelty cameras, check current deals — X-Half is widely discounted or bundled.

Grok (X) image-manipulation controversy

  • What happened: Grok allowed public, easy image edits via comments — which led to many non-consensual intimate-deepfakes and abuses widely visible in the Grok media tab.
  • Response: regulators in UK/EU demanded X preserve documents; UK criminalized non-consensual intimate deepfakes; X made feature X Premium-only then pulled media; still available through alternate apps (fragmented mitigation).
  • Hosts’ stance: Apple/Google app store custodians should have moved faster; platform moderation and safety gaps are a growing problem with “open/uncensored” LLMs on mainstream apps.
  • Action: follow legal/regulatory developments; creators/companies should treat image-editing LLM features with high caution and robust moderation.

Tesla FSD: subscription only

  • Change: Tesla moving Full Self-Driving (FSD) to subscription-only (no more one-time buy); reported effective roughly Feb 14.
  • Notes: subscription portability across cars (more consumer-friendly long-term); pricing/financial calculus changes — owners must weigh months of ownership vs one-time cost.
  • Action: FSD buyers should calculate break-even timeframes for subscription vs previous one-time options and monitor legal/regulatory risk.

Notable quotes and lines

  • “Brands face a simple choice: raise prices by 30% or more, or downgrade specs.” — summary of Carl Pei’s component-cost analysis.
  • “This Ultra — it basically just a camera. It says the word Leica more than it says the word Xiaomi.” — hosts on Xiaomi 17 Ultra’s branding.
  • “Siri bad now. Siri could be good soon.” — optimistic take on Apple+Gemini powering Siri.
  • “Launched at $850… give me $800 to have fun? I ain’t trying to have that much fun.” — reaction to Fujifilm X-Half MSRP vs its target audience.

Recommendations / What to watch next

  • If you want the phone-camera angle: watch the hosts’ full Xiaomi 17 Ultra video review for sample photos, ring-wheel demos, and video quality takes.
  • If you’re a student or light creative user: consider the Apple Creator Studio student plan ($3/month); compare against one-time app buys if you’ll use the software long-term.
  • If buying a phone in 2026: monitor DRAM/NAND pricing and brand announcements — mid-range models may change specs or prices.
  • If you follow AI regulation: track Grok/X developments (UK/EU actions) for how non-consensual image editing will be handled legally and by app stores.

Trivia answers (from episode)

  • New Jersey architectural alliterative style (two-word, first word is a North Jersey city): Bayonne Box.
  • Original MSRP of the 2007 Flip Video Ultra (1 GB): $149.99.

Final note

This episode mixes hands-on gear takes (Xiaomi 17 Ultra, Fujifilm X-Half), platform/business shifts (Apple Creator Studio, Siri+Gemini, Tesla FSD), and industry-level supply-chain pressure (memory shortages likely affecting phone pricing). Key practical takeaway: component-cost dynamics (DRAM/NAND) are worth watching if you plan big purchases in 2026, and regulatory responses to AI-driven image manipulation are accelerating — businesses and consumers should plan for both technical and legal changes.