Instagram Wants to be YouTube Now?

Summary of Instagram Wants to be YouTube Now?

by MKBHD

1h 39m•November 6, 2026

Overview of Waveform Podcast

This episode is a grab bag of tech-news commentary, product hands-on impressions, and the hosts’ usual off-the-rails banter. The biggest themes are Instagram’s push into long-form video, Google’s messy AI defaults in schools, and a pair of new Apple products: the redesigned iPad mini and the touchscreen OLED MacBook Pro. There’s also a funny side story about a missing dbrand accessory that turned into a studio-wide scavenger hunt.

Main Topics Covered

Instagram wants to be more like YouTube

The hosts spent a long stretch discussing Instagram’s new support for long-form, widescreen video and what it means for the platform.

  • Instagram is now letting creators post longer horizontal videos more directly in-feed.
  • The hosts view this as part of a broader trend: platforms increasingly copying one another.
    • Instagram already borrowed Stories from Snapchat and Reels from TikTok.
    • Now it’s moving into YouTube territory with long-form video.
  • They debated whether this will actually work:
    • Skeptical view: Instagram doesn’t have YouTube’s creator monetization, so creators may not trust it.
    • Optimistic view: Instagram already has massive distribution, strong sharing, and lots of users who repost clips anyway.
  • A major criticism was Instagram’s framing of this as “about connecting with friends.”
    • The hosts argued Instagram is clearly no longer just a friend-connection app.
    • The real motivation seems to be keeping users inside Meta’s ecosystem and capturing more video watch time, especially on TV.
  • They also noted rumors/indications of a creator bonus program, but emphasized that one-time payouts are not the same as a real, permanent revenue-share model.

Google Classroom AI defaults and school restrictions

The episode also covered Google’s decision-making around AI in education.

  • Google had enabled AI features by default in Classroom for K-12 users.
  • Schools pushed back, especially over cheating concerns and control over student learning tools.
  • Google now says schools will eventually be able to disable AI tools.
  • However, if a school turns off AI entirely, Google says students may also lose access to Google Search in that environment.
  • The hosts called this “malicious compliance”:
    • If schools reject Google’s AI tools, Google effectively tells them they may not get the rest of the Google experience either.
  • They also discussed Google’s “guided learning” approach, which aims to help students work toward answers rather than just generate them directly.
    • The hosts were skeptical that this meaningfully solves the cheating problem.

OpenAI search usage is growing fast

A related AI note: OpenAI reportedly said ChatGPT search/query volume is about 20% of Google’s total query volume.

  • The hosts were surprised by how large that number is.
  • Their takeaway: Google is still enormous, but ChatGPT is no longer a niche tool.
  • They joked that if Google bans AI in schools, OpenAI may see an opening to court educators.

Apple Product Discussions

iPad mini: beautiful, thin, and overpriced

Marquez gave a hands-on impression of the new iPad mini, and the verdict was mostly positive on hardware but critical on value.

  • He likes the redesign:
    • Thinner and lighter
    • OLED display
    • A20 Pro chip
    • Speaker design that enables front-facing audio and water resistance
  • But he strongly criticized the pricing and feature ladder:
    • Base storage starts at 128GB
    • Still only 60Hz
    • Higher storage and nano-texture options push the price up quickly
  • His main complaint: Apple should have either made it $500 again or given it 120Hz.
  • He argued that Apple is deliberately holding features back to preserve the pricing ladder across the iPad lineup.

Touchscreen MacBook Pro: an “option,” not a revolution

The new MacBook Pro was discussed in detail as well.

  • This is the first MacBook Pro with:
    • OLED display
    • Touchscreen support
    • Slightly thinner/lighter chassis
    • Dynamic Island-style camera cutout
  • Marquez’s take:
    • The OLED and thinner design matter more than the touchscreen.
    • The touch implementation feels more like an added option than a fully rethought interface.
  • The hosts agreed that Apple is still treating the MacBook as a Mac first and touch device second.
  • They discussed:
    • Wobble when tapping the screen
    • How touch mostly works for simple gestures and navigation
    • The fact that Apple clearly still considers the iPad the “touch-first” computer
  • Marquez also noted that Apple seems to be using these upgrades to push people off older M1/M2 Macs.

Side Stories and Funny Moments

The Butterball Buddy gadget

A Thanksgiving marketing gadget from Butterball came up as a bizarre but real product.

  • It’s a small turkey-themed device that gets passed around like hot potato.
  • Whoever it lands on gets assigned a Thanksgiving chore.
  • The hosts thought it was funny, weird, and very on-brand for a company trying to gamify holiday labor.

Mariah’s app complaints

Mariah also came in with a few “did they even test this?” complaints.

  • Rocket Money
    • She wants better desktop support for manual transactions and subcategories.
    • The hosts agreed that locking basic power-user features to mobile is frustrating.
  • Fitbod on foldable/Duo-style devices
    • The app seemed broken in its updated layout.
    • The team suspected it may have been rushed or only tested in an emulator.
  • The broader point:
    • Many apps still don’t properly adapt to new screen formats or foldable-style layouts.

The missing iPad mini Prism

One of the funniest behind-the-scenes stories involved a dbrand accessory.

  • Marquez thought a specific iPad mini screen protector had been lost in the studio.
  • The whole team searched trash bags and the studio for nearly an hour.
  • It turned out the item had never been sent in the first place.
  • So the “missing” accessory was really just a false memory and a misunderstanding from the package list.

Key Takeaways

  • Instagram’s long-form push is really a YouTube challenge.
    • The platform is trying to capture more video watch time, especially on larger screens.
  • Creator monetization still matters.
    • Without stable revenue share, Instagram may struggle to attract serious long-form creators.
  • Google’s AI school policy is messy.
    • The company appears to be forcing a tradeoff between AI restrictions and full Google access.
  • Apple continues to use product tiering aggressively.
    • The iPad mini and MacBook Pro are both strong devices, but the company is clearly spacing out features to preserve upsell paths.
  • Touchscreen MacBooks are real now, but not revolutionary.
    • Apple added touch without fundamentally changing macOS’s philosophy.

Trivia Answers

Question 1

How many buttons on Google’s homepage linked to Gemini?

  • Answer: 6

Question 2

How long were mobile uploads allowed on IGTV?

  • Answer: 15 minutes

Final Thoughts

This episode is mostly a conversation about where tech platforms are converging: Instagram becoming more like YouTube, Google pushing AI deeper into education, and Apple slowly folding touch into the Mac. The tone is playful, but the underlying theme is serious: almost every major tech company is trying to copy the others’ successful formats while keeping users locked into its own ecosystem.