Summary — "She Swore Off Legacy Media. Now She's Running CBS News"
The Wall Street Journal & Spotify Studios
Overview
This episode profiles newly appointed CBS News leader Barry (Bari) Weiss, tracing her journey from Jewish-focused publications to The Wall Street Journal and The New York Times, then to founding The Free Press (via Substack) — and ultimately landing the top job at CBS News amid corporate turmoil (lawsuits and a potential Paramount sale). The conversation also sketches Weiss’s personality, journalistic style, and the business performance of her independent outlet.
Key points & main takeaways
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Background and reputation
- Barry Weiss worked at Jewish-focused outlets, then as op‑ed and book review editor at The Wall Street Journal, and joined The New York Times Opinion section in 2017.
- She left The Times in 2020 with a highly publicized resignation letter criticizing the paper’s disconnect from mainstream concerns.
- After departing, she launched a Substack newsletter that evolved into The Free Press (a news + opinion site).
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The Free Press: editorial stance and business
- Known for a pro‑Israel stance and critiques of higher education and campus ideologies.
- Produced high‑profile interviews (e.g., Amy Coney Barrett, Woody Allen, Teamsters president Sean O’Brien).
- Audience/business metrics: over 1 million subscribers, around 175,000 paid subscribers, and reported revenue approaching ~$20 million — indicating a viable direct‑to‑reader business model.
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Personality and leadership traits
- Described as smart, disarmingly charming, measured rather than bombastic; effective in meetings and able to make ideas land without theatrics.
- The host emphasizes she “knows how to work a room” and isn’t hyperbolic.
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CBS corporate context
- Weiss’s hiring occurred while CBS News/parent Paramount was entangled in legal battles and a possible acquisition bid by Skydance CEO David Ellison.
- These corporate complications helped create an opening for leadership change.
Notable quotes / insights
- From Weiss’s resignation letter (quoted): “The paper of record is more and more the record of those living in a distant galaxy, one whose concerns are profoundly removed from the lives of most people.” — a pivotal line that propelled her into public prominence.
- Characterization of Weiss: “She’s super smart, but she’s also disarmingly charming… She knows how to work a room.”
Topics discussed
- Barry Weiss’s career arc (WSJ → NYT → Substack/The Free Press → CBS News)
- The impact and tone of her NYT resignation
- The editorial identity and focus areas of The Free Press (Israel coverage, higher education criticism)
- High‑profile interviews conducted by Weiss
- The Free Press’s business performance (subscribers, revenue)
- CBS/Paramount legal and merger issues affecting leadership moves
- Media industry dynamics: legacy outlets vs. independent direct‑to‑reader models
Action items / recommendations (for listeners, media watchers, journalists)
- For media watchers: Monitor how Weiss’s editorial priorities influence CBS News’s programming, sourcing, and audience positioning — especially on polarizing beats (foreign policy, education).
- For CBS stakeholders: Track integration of new leadership with existing newsroom culture and legal/merger developments that could constrain or empower strategic moves.
- For independent journalists/editors: Study The Free Press as a case study in building a paid subscriber base and diversified revenue outside legacy media.
- For general audiences: If you follow media coverage of Israel, higher education, or culture wars, expect shifts in tone and coverage emphasis under Weiss’s leadership.
Bottom line
Barry Weiss is a high‑profile, sometimes controversial figure who parlayed a public exit from a legacy institution into a successful independent media venture — and now takes on leadership at a major broadcast news organization during a moment of corporate upheaval. Her appointment may shift editorial tone at CBS News and serves as an example of how independent platforms can translate into traditional media leadership.
