INTERVIEW: Hitmaka & Deen The Great Talk New Music, Streaming, Adrien Broner, Ray J, Diddy, BBL's +More

Summary of INTERVIEW: Hitmaka & Deen The Great Talk New Music, Streaming, Adrien Broner, Ray J, Diddy, BBL's +More

by The Black Effect Podcast Network and iHeartPodcasts

45m•November 9, 2026

Overview of INTERVIEW: Hitmaka & Deen The Great Talk New Music, Streaming, Adrien Broner, Ray J, Diddy, BBL's +More

This episode is a wild, comedic, and often chaotic conversation centered on Hitmaka (Young Berg) and Deen The Great discussing their growing music collaboration, the business of live streaming/content creation, and how that ecosystem connects to personalities like Adrien Broner (AB) and Ray J. The interview also touches on fame, branding, ethics on camera, and the line between entertainment and self-sabotage.

Main Topics Discussed

Music Collaboration and Creative Chemistry

  • Hitmaka explains how he got linked with Deen and AB after seeing their streaming content and hearing a record he liked.
  • He says Deen’s tone and energy stood out immediately, and the partnership quickly turned into a real music lane.
  • They reportedly recorded a large amount of music quickly, including a full project in just a few days.
  • Their first song together is described as an anthem that’s already getting traction.

Adrien Broner’s Role and Struggles

  • AB’s talent is acknowledged, but his ongoing issue with drinking, partying, and staying focused is a recurring theme.
  • Deen says the biggest trigger is “the girls and the bottles.”
  • The hosts repeatedly suggest AB could be a much bigger force if he stayed disciplined and got in shape.
  • Despite the criticism, Deen says AB can still handle business in the studio and writes his own material.

Streaming as a Serious Business

  • The conversation frames streaming as a major revenue stream and a real media platform, not just entertainment.
  • Deen and AB are described as having huge audiences and real influence.
  • Hitmaka argues that streaming is the new version of what reality TV used to be: raw, unfiltered, and culturally powerful.
  • They discuss how much of the content is spontaneous and how that authenticity is part of what makes it work.

Content, Etiquette, and the Cost of Authenticity

  • The hosts debate whether creators should have more “etiquette” or professionalism once they have an audience.
  • Hitmaka says that in the current media climate, people often prefer real, messy, relatable behavior over polished brand-friendly content.
  • Deen pushes back on the idea that they are just “bullshit,” insisting they are real and that the audience likes that honesty.
  • The conversation repeatedly returns to the tension between being entertaining and being responsible.

Ray J, Diddy, and Pop-Culture Chaos

  • Ray J is discussed as someone who encourages the same wild, enabling energy as AB.
  • The hosts joke about Ray J’s behavior and say he and AB can push each other too far.
  • There are also joking references to Diddy, including “free Diddy” style banter and mentions of baby oil, but the tone stays unserious and provocative rather than informative.
  • Much of this section is fast-paced and humorous, relying on internet-era shock value.

Business Mindset and Long-Term Value

  • Hitmaka stresses that his role is bigger than just producing beats — he sees himself as a “professional life changer.”
  • He says he works with new artists because building something from the ground up has more impact than just making another hit for an established star.
  • He also talks about ownership, investing, and building wealth beyond flash and image.
  • Deen says the bigger picture includes real estate, assets, and reinvesting money instead of just spending it on lifestyle flexes.

Key Takeaways

  • Deen The Great and AB are trying to turn streaming fame into music success.
  • Hitmaka sees real potential in their chemistry and believes the collaboration can become a major lane.
  • AB’s talent is not in question, but his discipline and drinking remain a major concern.
  • The episode treats streaming like a legitimate entertainment business with audience power, brand value, and monetization potential.
  • Hitmaka emphasizes ownership, consistency, and working with new talent as the smartest long-term strategy.

Notable Moments and Tone

  • The interview is extremely unfiltered, with constant joking, profanity, and flirtatious/chaotic banter.
  • A lot of the humor comes from people poking fun at AB’s drinking, Ray J’s behavior, and the crew’s over-the-top personalities.
  • The tone is less polished industry interview and more live, unpredictable clubhouse-style conversation.

Bottom Line

This episode is really about turning internet notoriety into lasting entertainment power. Hitmaka sees Deen and AB as more than just viral personalities — he sees them as artists and media figures with real audience leverage. At the same time, the conversation makes clear that success in this lane depends on discipline, brand control, and knowing when the chaos becomes a liability.