Overview of Brand Safe Tana Mongeau
This episode of Not Skinny But Not Fat (host Amanda Hirsch) features guest Tana Mongeau in a long-form conversation covering her career, personal evolution, and the shift into a more “brand safe” era. Tana reflects candidly on past controversies (partying, substance use, public relationships and viral moments), her sobriety journey, family estrangement and legal fallout, dental/veneer regrets, OnlyFans days, her current relationship, and new mainstream brand opportunities. The interview mixes humor, self-reflection, and gossip-style storytelling—typical of Tana—while also touching on how sobriety has reshaped her life and business prospects.
Key topics discussed
- Career origins and trajectory
- Grew up watching YouTube; started by posting story-times and personal vlogs.
- Early breakout: “stalker” story-time and subsequent lore; sold-out live shows; MTV and other ventures.
- OnlyFans era, music/live shows, and the vlogging/podcast boom.
- Substance use and recovery
- Heavy alcohol use (day drinking, benders); occasional cocaine use as part of party culture.
- Over a year sober (describes herself as “California sober” — still uses weed occasionally).
- Multiple rock bottoms and prior relapses before committing to lasting sobriety.
- Public controversies and viral moments
- Throuple/high-profile relationships with Bella Thorne and Mod Sun; dating narratives and media spin.
- Bryce Hall / paparazzi shout (“team Bryce”) viral clip — a cringe-y moment for Tana now.
- TanaCon and other infamous influencer-era missteps referenced as part of her lore.
- Franklin (Frankie) Jonas tattooed Tana’s name — quirky lore moment.
- Personal life & family
- Left household around 13; long-standing estrangement and no-contact with birth parents; settled a slander suit brought by them (she settled and paid).
- Found family/support in friend Amari’s family; credits them for stability.
- Romantic life
- Long-term relationship with Makoa (met in Hawaii); together ~2 years at time of interview; bought property in Maui; discussing marriage/kids more deliberately and later in life.
- Image & aesthetics
- From platinum bleach-and-tone era (extensions, heavy glam) to growing out roots and prioritizing healthier hair.
- Multiple rounds of dental work/veneers; planning a documentary on her tooth/veneer journey and regrets about early irreversible procedures.
- Finance & excesses
- Confesses costly phases: private jets, flashy spending during OnlyFans/party era.
- Says she made significant money (mentions “made a million dollars a month” era) and advises investing wisely.
- Brand-safe era
- Brands that once avoided her are now soliciting partnerships after sobriety and image shift (Tarte named as a transformative partner).
- “Brand safe Tana” used humorously/ironically to describe her cleaner public persona that’s now making her more desirable to mainstream advertisers.
Notable quotes & insights
- On sobriety and identity: “When you go sober, you have to meet that demon and shake hands with it and get to know it.”
- On influencer culture: “The internet is the most oversaturated, giant place on planet Earth. There is room for everyone.”
- On past choices: “I wouldn't be lying if I was not like, you're funny for that. I think funny, like, funny has to recognize funny.”
- On veneers and regret: “People shouldn't just look at veneers as like going to cut a bob… those are your teeth.”
- On brands and timing: “The second that you start following the path that is universally meant for you … the universe rewards you.”
Highlights / timeline of memorable moments mentioned
- Early fame: story-time videos and vlogs that blew up on YouTube.
- Relationship arc: sliding into Bella Thorne’s DMs → throuple narrative with Mod Sun → later dating Mod Sun.
- MTV/show and live music performances (hair tracks being a notorious live-show detail).
- TanaCon / influencer-era misadventures (referenced as part of lore).
- OnlyFans era (content monetization and “Tana Gone Wild” phase).
- Dental problems: multiple sets of veneers, some failing; plans for a documentary exploring that.
- Sober milestone: over a year of sobriety at time of recording.
- Brand pivot: Tarte partnership and more mainstream deals as “brand safe” Tana.
Controversies & legal issues (brief)
- Slander suit from her parents after she spoke about her childhood publicly — she settled and paid.
- Several publicized relationships, throuple narratives and very public partying contributed to a polarizing public image.
- Notorious viral clips (paparazzi video, toothbrush-yelling reference) that she now views with embarrassment.
Sponsors & ad reads included in episode
(Briefly mentioned during the episode breaks)
- ASPCA Pet Health Insurance
- Quince (fashion/home goods)
- Naked Wines
- Clean Simple Eats (protein powder)
- eBay
- Bilt (rent loyalty program)
Takeaways and recommendations from the episode
- Reinvention is possible: Tana’s narrative shows how public figures can pivot image- and partnership-wise by changing lifestyle and priorities.
- Sobriety as a career move: Beyond health benefits, sobriety enabled Tana to access different opportunities and brand deals.
- Think long-term about irreversible cosmetic procedures: She advocates caution around veneers and cosmetic dentistry, and wants to educate younger influencers.
- Compassion and complexity: Tana expresses empathy for her estranged parents and views prior behavior as part of growing up—underscores nuance in public judgment.
Quick guest snapshot — Tana Mongeau
- Age: 27 (at time of episode)
- Occupation: Influencer, content creator, podcaster, former OnlyFans creator and performer
- Current status (per episode): Sober (California sober), in a stable relationship (Makoa), shifting into mainstream brand partnerships and planning personal projects (tooth documentary).
This episode is a mix of candid confession, pop-culture gossip, and reflection—valuable if you want a concise update on Tana’s life, mindset, and why she’s now being perceived as “brand safe.”