Overview of Patrick O’Shaughnessy — Creating on Principle (Invest Like the Best, EP.455)
This episode is atypical: Patrick O’Shaughnessy is interviewed by David Senra. Patrick explains how he thinks about building Invest Like the Best, Colossus, and Positive Sum — not as a sequence of goals but as living by an organizing principle: find undiscovered talent, champion it, and design work around that principle. The conversation ranges across creativity, leadership, investing, storytelling, relationships, health, and how small choices compound over generations. Practical ideas for creators, investors, and leaders are mixed with personal anecdotes (a life-changing tweet, a cousin who integrated him into a college social circle, and literary influences like the Upanishads and Brett Victor).
Key takeaways
- Organizing principle over goals: Pick a guiding principle (a way of living/inventing) instead of rigid goals; the principle should inform daily choices and alert you when it’s being violated.
- Championing others: Patrick’s core mission is to discover under-appreciated talent and help it scale — the act of betting on people early is both personally rewarding and strategically powerful.
- Best story wins: Great ideas (and founders) are characterized by originality, hardship, and transformation — those traits make a story (and business) hard to copy and high impact.
- Fewer, deeper relationships: Prioritize and cultivate a small set of relationships for which you would do anything — they compound over time and are a primary source of meaning.
- Build for compounding advantage: Small operational or cultural advantages (process, repeatable content, team, attention) compound and create durable differentiation.
- Create scarce, valuable attention units: Podcasts, long-form profiles, or a magazine (Colossus) are ways to control scarce attention and direct it to people you want to champion.
- Leadership fundamentals: Over-communicate, repeat core messages, teach relentlessly, and be consistent — people follow leaders who make direction obvious and repeat it.
- Clean fuel vs dirty fuel: Ambition driven by service and curiosity scales more sustainably than success driven by resentment or ego; aim for generative sources of energy.
- Reps and taste: Volume of consumption and practice (reading a lot, producing a lot) refines taste and lets you identify high-quality work and people.
Notable quotes / concise formulations
- “Find a principle, not a goal.” (Brett Victor’s influence on inventing on principle.)
- “When I see undiscovered talent it is my obligation…to tell people about it and to help foster it into existence.”
- Best-story criteria: originality, hardship, transformation.
- “The reward for great work is more work.” (A hiring/retention and cultural maxim.)
- “Simplify your life with rhythm and harmony.” (Reese De’Cicco’s influence — fewer, deeper commitments.)
- “There’s always room for great.” (Good work endures and spreads.)
- Sam Hinckley’s shorthand: Patrick is “red on the color wheel” — intense and catalytic when focused; prone to shifting attention quickly unless disciplined.
Topics discussed
- Patrick’s personal formation: early reading (religious/philosophical texts, Upanishads), fear of death leading to introspection, how love of reading turned into an email list, then podcast, then software business, then investing and media.
- “Inventing on principle”: steal/borrow strong design principles (e.g., instant feedback) and apply them to your work.
- How Invest Like the Best began and evolved; the logic behind Colossus (long-form profiles) and why long-form profiles are valuable and under-supplied.
- The practical power of relationships: specific mentorships and how introductions/opportunities compound.
- Leadership lessons: over-communication, repetition, teaching culture, avoiding “eye-of-Sauron” whiplash for team members.
- Investing framework: look for founder’s “life’s work” (a lifelong quest that expresses who they are and serves customers), path dependency, and defensibility via hardship.
- Health and relationships: health improves when work and core relationships are aligned; relationships are primary for long-term meaning.
- Tactical creative advice: do the hard, slow things (long profiles, careful work) because they’re scarce and valuable; produce high-rep work in one area to build taste and signal quality.
Notable anecdotes & examples
- A random tweet (David Senra recommending a podcast) became an early, unexpected promoter/subscriber that changed Serna’s trajectory — an example of how small acts can ripple.
- Patrick’s cousin Tim integrated him into college social life (brought a fake ID, introduced him to friends) and — indirectly — led to Patrick meeting his wife. Small kindnesses changed a lifetime.
- Influences cited: the Upanishads (moral obligation to serve), Brett Victor (“Inventing on Principle”), Bruce Springsteen’s autobiography (re-framing work vs life), Sol Price and Jim Sinegal (retailing, leadership).
- “Red on the color wheel” story from Sam Hinckley: Patrick’s intense speed and focus can galvanize people but also cause whiplash if attention shifts — a lesson in structuring commitments and communication.
Actionable recommendations (for creators, leaders, and investors)
- Find a principle that makes you feel alive; let it steer decisions more than fixed goals.
- Focus on fewer, deeper relationships: invest time and reliability into a small set of people.
- Read widely and accumulate reps — both consumption and production refine taste and opportunity recognition.
- Produce one outstanding, un-copyable thing: pour time into a single great work that compels attention (one definitive story, product, or signal).
- As a leader: over-communicate priorities, repeat core values/metrics, and make teaching your day job.
- When evaluating founders: look for unique path dependency (originality), demonstrated grit (hardship), and evidence of customer transformation.
- Build mechanisms that capture and reallocate time/attention (e.g., systems, magazines, repeatable processes) so small advantages compound.
Recommended listening/reading referenced within the episode
- Brett Victor — “Inventing on Principle” (talk)
- Bruce Springsteen — autobiography (discussed as a formative read)
- Robert Caro — biographies on LBJ and Sol Price (leadership/ambition/drive lessons)
- Colossus profiles (examples: Josh Kushner / Palmer Luckey profile referenced)
- Invest Like the Best back catalog (Patrick’s show for investing/entrepreneurship case studies)
Who should listen / why it matters
- Founders and operators who want a playbook for how to cultivate originality, lead teams, and sustain long-term work.
- Creators and media builders deciding between fast/cheap content and slow/high-quality work.
- Investors seeking a human-centered framework to evaluate founders (life’s work, path dependency, defensibility).
- Anyone thinking about how to organize a meaningful life around service, relationships, and creative compounding.
Concluding note: the episode is less about tactics and more about stance — how to orient your life and work around a durable principle that multiplies value for others and yields personal meaning over time.
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