Founders

Raymond Plank founded Apache Corporation with just $250,000 in 1954. 50 years later his company was worth $50 billion. This episode examines the life and entrepreneurial philosophy of Raymond Plank through his memoir A Small Difference Rather than presenting a conventional history of Apache, this episode focuses on the lessons, maxims, and beliefs Plank accumulated over seven decades in business. Written when he was nearly 90, the memoir reads like a lifelong diary of how to think about opportunity, courage, cost control, resourcefulness, and adaptation. Lots of wild stories in this one. Made possible by: Ramp: ⁠⁠⁠https://ramp.com⁠⁠⁠ Applovin: ⁠⁠⁠https://www.applovin.com⁠ Vanta: ⁠⁠⁠https://vanta.com/founders⁠ ⁠Add your email here⁠ and I will send you my top 10 quotes from every episode: https://davidsenra.substack.com

Obsession is the engine of Nolan’s career. This episode examines Christopher Nolan’s life, working methods, and philosophy through The Nolan Variations by Tom Shone. Made possible by: Ramp: ⁠⁠⁠https://ramp.com⁠⁠⁠ Applovin: ⁠⁠⁠https://www.applovin.com⁠ Vanta: ⁠⁠⁠https://vanta.com/founders⁠ ⁠Add your email here⁠ and I will send you my top 10 quotes from every episode: https://davidsenra.substack.com

This episode discusses Joseph Wechsberg’s 1966 book, The Merchant Bankers. Rather than recounting the histories of families like the Rothschilds, Barings, Hambros, Warburgs, and Lehman Brothers, I wanted to extract the principles they shared. Merchant banking is fascinating. It's a very distinctive form of entrepreneurship. There is an old-school way of doing business that appeals to me. The merchant bankers’ profiled in this book have a combination of: personal honor speed of action clear thinking independent judgment seamless webs of deserved trust discretion and willingness to make unconventional decisions. The founder of every merchant banking dynasty was a merchant before he was merchant banker. Once they discovered financing transactions was more profitable than physically trading goods, their real products became credit, judgment, information, advice, access, and—above all—trust. Their greatest asset was not money. Their greatest asset was their reputation. Made possible by: Ramp: ⁠⁠https://ramp.com⁠⁠  Applovin: ⁠⁠https://www.applovin.com Vanta: ⁠⁠https://vanta.com/founders Add your email here and I will send you my top 10 quotes from every episode.

What I learned from reading Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel and Blake Masters (for the 3rd or 4th time) Made possible by:  Ramp: ⁠https://ramp.com⁠  Applovin: ⁠https://www.applovin.com/⁠  Vanta: ⁠https://vanta.com/founders

What I learned from reading Honda: The Man and His Machines by Sol Sanders. Made possible by: Ramp: ⁠https://ramp.com⁠  Applovin: ⁠https://www.applovin.com/⁠  Vanta: ⁠https://vanta.com/founders

What I learned from reading Pulitzer: A Life in Politics, Print, and Power by James McGrath Morris. Made possible by: Ramp: ⁠https://ramp.com⁠ Applovin: ⁠https://www.applovin.com/⁠ Vanta: ⁠https://vanta.com/founders

What I learned from reading Jony Ive: The Genius Behind Apple's Greatest Products by  Leander Kahney. Made possible by: Ramp: https://ramp.com Axon by Applovin: https://axon.ai/founders Vanta: https://vanta.com/founders

What I learned from reading Steve Jobs in Exile: The Untold Story of NeXT and the Remaking of an American Visionary by Geoffrey Cain. Made possible by: Ramp: https://ramp.com Axon by Applovin: https://axon.ai/founders Vanta: https://vanta.com/founders

Kelly Johnson’s “14 Points” read like a SpaceX operations manual — 60 years before SpaceX was founded. Kelly Johnson created Skunk Works, which he defined as: “A concentration of a few good people solving problems far in advance—and at a fraction of the cost—of other groups by applying the simplest, most straightforward methods possible to develop and produce new projects. All it is really is the application of common sense to some pretty tough problems.” Kelly Johnson was a great engineer and system builder with genius for organizational design. His autobiography which he wrote when he was 75 years old is full of hard-earned wisdom from his 44 year career. This episode is what I learned from reading Kelly: More Than My Share of it All by Kelly Johnson. Made possible by: Ramp: https://ramp.com Axon by Applovin: https://axon.ai/founders Vanta: ⁠https://vanta.com/founders⁠

What I learned from rereading Shoe Dog: A Memoir by the Creator of Nike for the 3rd or 4th time. Made possible by: Ramp:⁠ https://ramp.com⁠ Axon by Applovin: ⁠https://axon.ai/founders⁠ Vanta: ⁠https://vanta.com/founders

What I learned from reading Arnold: The Education of a Bodybuilder by Arnold Schwarzenegger. Made possible by: Ramp: https://ramp.com Axon by Applovin: https://axon.ai/founders Vanta: https://vanta.com/founders

This episode is about a once-in-a-generation mind working on what may be the most important problem in history. Based on the new book The Infinity Machine: Demis Hassabis, DeepMind, and the Quest for Superintelligence by Sebastian Mallaby. Made possible by: Ramp: https://ramp.com Axon by AppLovin: https://axon.ai/founders Vanta: https://vanta.com/founders

My friend Eric Jorgenson spent years—and thousands of hours—studying Elon Musk. Eric read everything Elon has written, read everything written about Elon, and watched every interview Elon's given. He distilled all of Elon's insights into his new book. This episode is all about How Elon Thinks based on The Book of Elon: Elon Musk's Most Useful Ideas in His Own Words. Episode sponsors: Ramp⁠⁠⁠⁠⁠⁠⁠ gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud ⁠⁠⁠by going to Ramp.com to learn how they can help your business save time, save money⁠⁠, and grow revenue.⁠ Automate compliance, security, and trust with Vanta.⁠ ⁠⁠⁠Vanta helps you win trust, close deals, and stay secure—faster and with less effort⁠⁠⁠⁠. ⁠⁠⁠Find out how increased security leads to more customers by going to Vanta⁠⁠⁠. Tell them David from Founders sent you and you'll get $1000 off.

SpaceX is one of the most dominant companies on the planet and their performance gap just keeps getting bigger. In 2025, SpaceX launched more mass to orbit than every other provider on Earth combined. MUCH MORE: every payload from China, Russia, Europe, and all American launchers wasn’t even a fifth of what SpaceX put into orbit. They’re the only company producing rockets at an industrial scale. The practices that made SpaceX dominant aren’t unique to rockets. They’re a blueprint for building anything hard. This episode — and the essay it is based on — explores How SpaceX Works. Read the full essay here. Make sure you add your email so you are notified when the book —SpaceX Foundation— is released.

Running Down A Dream: How to Succeed and Thrive in a Career You Love by Bill Gurley has been one of the most valuable talks I've heard. For years I have been using ideas from that talk to build this podcast. Bill has written a new book based on that talk: Runnin' Down a Dream: How to Thrive in a Career You Actually Love. This episode explores the most valuable ideas from the book and talk. Episode sponsors: Ramp⁠⁠⁠⁠⁠⁠⁠ gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud ⁠⁠⁠by going to Ramp.com to learn how they can help your business save time and money.⁠⁠⁠ https://ramp.com Automate compliance, security, and trust with Vanta.⁠ ⁠⁠⁠Vanta helps you win trust, close deals, and stay secure—faster and with less effort⁠⁠⁠⁠. ⁠⁠⁠Find out how increased security leads to more customers by going to Vanta⁠⁠⁠. Tell them David from Founders sent you and you'll get $1000 off. https://vanta.com/founders

What I learned from reading The Master: The Long Run and Beautiful Game of Roger Federer by Chris Clarey. Episode sponsors: Ramp⁠⁠⁠⁠⁠⁠⁠ gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud ⁠⁠⁠by going to Ramp.com to learn how they can help your business save time and money.⁠⁠⁠ Automate compliance, security, and trust with Vanta.⁠ ⁠⁠⁠Vanta helps you win trust, close deals, and stay secure—faster and with less effort⁠⁠⁠⁠. ⁠⁠⁠Find out how increased security leads to more customers by going to Vanta⁠⁠⁠. Tell them David from Founders sent you and you'll get $1000 off.

Andre Agassi's autobiography is a brutally honest story about a tennis legend who hated the game that made him famous. Agassi traces his journey from a harsh, obsessive childhood training regimen to superstardom, burnout, rebellion, and eventual redemption—revealing the psychological cost of greatness, the search for identity beyond winning, and how he ultimately found purpose on his own terms. This book was as good as everyone says it is. You should read it. Episode sponsors: ⁠ Ramp⁠⁠⁠⁠⁠⁠⁠ gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud ⁠⁠⁠by going to Ramp and learning how they can help your business save time and money.⁠⁠⁠ Automate compliance, security, and trust with Vanta.⁠ ⁠⁠⁠Vanta helps you win trust, close deals, and stay secure—faster and with less effort⁠⁠⁠⁠. ⁠⁠⁠ Make sure you go to VANTA.COM/FOUNDERS and you'll get $1000 off. Collateral⁠⁠ transforms your complex ideas into compelling narratives. Collateral crafts institutional grade marketing collateral for private equity, private credit, real estate, venture capital, family offices, hedge funds, oil & gas companies, and all kinds of corporations. Storytelling is one of the highest forms of leverage and you should invest heavily in it.

On his 68th birthday, Kevin Kelly began to write down for his young adult children some things he had learned about life that he wished he had known earlier. Kelly’s timeless advice covers an astonishing range, from right living to setting ambitious goals, optimizing generosity, and cultivating compassion. Excellent Advice for Living is the ideal companion for anyone seeking to navigate life with grace and creativity: Episode sponsors: Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud ⁠⁠⁠by going to Ramp and learning how they can help your business control your costs and save time and money.⁠⁠⁠ ⁠⁠⁠⁠https://ramp.com Automate compliance, security, and trust with Vanta.⁠ ⁠⁠⁠Vanta helps you win trust, close deals, and stay secure—faster and with less effort⁠⁠⁠⁠. ⁠⁠⁠Find out how increased security leads to more customers by going to Vanta⁠⁠⁠. Tell them David from Founders sent you and you'll get $1000 off. Collateral⁠⁠ transforms your complex ideas into compelling narratives. Collateral crafts institutional grade marketing collateral for private equity, private credit, real estate, venture capital, family offices, hedge funds, oil & gas companies, and all kinds of corporations. Storytelling is one of the highest forms of leverage and you should invest heavily in it. You can do that by going to ⁠⁠https://collateral.com Some of my favorite quotes from the episode: 1. Choose to believe that the entire universe is conspiring behind your back to make you a success. 2. Mastering the view through the eyes of others will unlock many doors. 3. If you can avoid seeking the approval of others your power is limitless. 4. The reward for good work is more work. 5. Don’t be the best. Be the only. 6. The urgent is a tyrant. The important should be your king. 7. Find smart people who will disagree with you. 8. The main thing is to keep the main thing the main thing. 9. The most counterintuitive truth of the universe is that the more you give to others the more you'll get. 10. Life gets better as you replace transactions with relationships. 11. Courtesy costs nothing. 12. Life lessons will be presented to you in the order they are needed. 13. Cultivate an allergy to average. 14. If you repeated what you did today 365 more times would you be where you want to be next year? 15. If you are alive that means you still have lessons to learn. 16. Master something.Through mastery of one thing you'll command a viewpoint to steadily find where your bliss is. 17. Trust is earned in drops and lost in buckets. 18. First, always ask for what you want. Works in relationships, business, life. 19. If nobody else does what you do you won't need a resume. 20. How to apologize: quickly, specifically, sincerely. 21. You choose to be lucky by believing that any setbacks are just temporary. 22. The best way to advise people is to find out what they really want to do and then advise them to do it. 23. It is certain that 99% of the stuff you are anxious about won't happen. 24. What is important is not what happened to you but what you did about what happened to you. 25. Your golden ticket is being able to see things from other people's point of view. 26. Pay attention to who you are around when you feel best. Be with them more often. 27. To get your message across follow this formula: simplify, simplify, simplify, then exaggerate. 28. You will thrive more when you promote what you love rather than bash what you hate. 29. To be interesting just tell your own story with uncommon honesty. 30. When you truly think for yourself your conclusions will not be predictable. 31. Don’t measure your life with someone else’s ruler. 32. For maximum results focus on your biggest opportunities, not your biggest problems. 33. Pay attention to what you pay attention to.

There's no one like Rick Rubin. He's a legendary music producer known for his minimalist approach and relentless pursuit of greatness. This episode is what I learned from reading ⁠Rick Rubin: In The Studio⁠ by Jake Brown. Episode sponsors: ⁠ Ramp⁠⁠⁠⁠⁠⁠⁠ gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud ⁠⁠⁠by going to Ramp and learning how they can help your business control your costs and save time and money.⁠⁠⁠ ⁠⁠⁠ Go to Ramp.com to learn how they can help your business save time and money. Automate compliance, security, and trust with Vanta.⁠ ⁠⁠⁠Vanta helps you win trust, close deals, and stay secure—faster and with less effort⁠⁠⁠⁠. ⁠⁠⁠Find out how increased security leads to more customers by going to Vanta⁠⁠⁠. Tell Vanta David from Founders sent you and you'll get $1000 off. Collateral⁠⁠ transforms your complex ideas into compelling narratives. Collateral crafts institutional grade marketing collateral for private equity, private credit, real estate, venture capital, family offices, hedge funds, oil & gas companies, and all kinds of corporations. Storytelling is one of the highest forms of leverage and you should invest heavily in it. You can do that by going to ⁠⁠Collateral.com Some of my favorite quotes from the episode: Less is more but you have to do more to get less. Designing a product is keeping 5,000 things in your brain and fitting them all together in new and different ways. (Steve Jobs) Rubin's most valuable quality is his own confidence. If we're going to do this, let's aim for greatness. You have to believe what you're doing is the most important thing in the world. Everybody engaged in complicated work needs colleagues. Just the discipline of having to put your thoughts in order with somebody else is a very useful thing. (Charlie Munger) The key to it is doing what you believe in, as opposed to what you think is going to work. There were never any plans to make anything happen. I just did what I liked and believed in it, and luckily it all worked out. These things that we don't understand and cannot explain happen regularly. The amateur mind possesses a valuable lack of knowledge about rules when matched with passion and gumption gravity ceases to exist and new things take flight.  To be ignorant of what occurred before you were born is to remain always a child. (Cicero) I believe in you so much, I'm going to make you believe in you. I try to make records that have a timeless quality.

Christian von Koenigsegg is unapologetically in the pursuit of greatness. Koenigsegg builds some of the fastest and most expensive cars on Earth, has a cult-like following, and relentlessly seeks out challenges he can innovate on. After building his company for more than 30 years, his love and passion for his craft is still as strong as ever. This episode explores some of the most important ideas I found from studying his life and career. It's perfect for anyone that wants to live their dream. Episode sponsors: ⁠ Ramp⁠⁠⁠⁠⁠⁠⁠ gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud ⁠⁠⁠by going to Ramp and learning how they can help your business control your costs and save time and money.⁠⁠⁠ Automate compliance, security, and trust with Vanta.⁠ ⁠⁠⁠Vanta helps you win trust, close deals, and stay secure—faster and with less effort⁠⁠⁠⁠. ⁠⁠⁠Find out how increased security leads to more customers by going to Vanta⁠⁠⁠. Tell them David from Founders sent you and you'll get $1000 off. ⁠⁠⁠https://www.vanta.com/founders⁠⁠ ⁠⁠⁠ Collateral⁠⁠ transforms your complex ideas into compelling narratives. Collateral crafts institutional grade marketing collateral for private equity, private credit, real estate, venture capital, family offices, hedge funds, oil & gas companies, and all kinds of corporations. Storytelling is one of the highest forms of leverage and you should invest heavily in it. You can do that by going to ⁠⁠https://collateral.com Sources: Apex: The Story of the Hypercar Koenigsegg Documentary Ultimate Koenigsegg Factory Tour With Christian Von Koenigsegg BMW Podcast Episode 75 Chronicles of Koenigsegg: The World's Fastest Car Company How To Build A Koenigsegg - NEW Factory Tour How Koenigsegg Sets Hypercar World Records! | Beyond Victory #19 | Nico Rosberg Inside Sweden’s Innovation Factory Christian von Koenigsegg Talks About the Future and His Nerves Leading Up to the Speed Record Christian von Koenigsegg Interview: The Technical Power of Lateral Thinking Interview with Christian Von Koenigsegg Cars and Culture #25 - Koenigsegg Automotive AB CEO & Founder Christian von Koenigsegg Hypercar Boss Chat! Fixing Jaguar, Horsepower Wars & More Koenigsegg History